Taobao / Tmall · Listing hero
Carry the click, clarify the product
The search image earns the visit. The listing hero confirms that this is the same product and that it is worth exploring further.
01 / Identity handoff
Change the frame, not the product
Composition and lighting may become richer, but body proportions, natural-canvas color, handle length, and reinforced stitching must remain continuous with the search image.
- 01
Stable silhouette
Keep the rectangular body, long handles, and opening relationship unchanged.
- 02
Stable color
Natural off-white should not drift to yellow or pure white under warm light.
- 03
Stable construction
Handle stitching, base, and gusset must not change between frames.
02 / Hero priorities
Quality comes from three details
The hero does not need every selling point. A complete silhouette, credible material, and quiet background are enough to establish the first quality judgment.
- 01
Complete silhouette
Keep handles, body, and base fully in frame with clear breathing room.
- 02
Credible material
Use natural light to retain canvas texture without artificial oversharpening.
- 03
Focused first screen
Keep only brand, model, and category; leave detailed benefits to later frames.
MaterialSilhouette03 / Generation order
Align first, refine second
Lock construction with multiple views, confirm identity from the search image, then generate the richer listing hero and compare both side by side.
01Lock real construction
Use front, side, and base views to confirm scale, handles, and base.
- 02
Carry search identity
Carry over the same color, silhouette, and model instead of reinventing the product.
- 03
Generate the listing hero
Add richer lighting and material detail while keeping first-screen information focused.
Listing hero questions
The 3:4 search image primarily supports thumbnail recognition and clicks. The listing hero carries the visit with a fuller silhouette, lighting, and material detail. Their roles differ, but product color, proportions, and construction must remain consistent.
Prioritize basic identifiers such as brand, model, and category. Move material, capacity, construction, and use-context benefits to later images so the first screen does not carry too many explanations.
Yes. Background and lighting can help establish product quality, but they must not alter the true color or obscure key construction.
Compare both images side by side for silhouette, color, construction, and model, then reduce each preview. Shoppers moving from search results to the detail page should immediately recognize the same product.
Taobao / Tmall
Keep the product consistent across the click
Start from real references and generate a Taobao or Tmall image suite with continuous identity and clear product quality.